LOGO USAGE SPECIFICATIONS

We see LAMSA’s logo as a living body which communicates, represents and declares its presence. And therefore it is important to use it properly in order for it stand out as it should.

 

1- Space around the logo

Always leave the logo some space to breathe. Minimum space around the logo is advised as 120% of the logo size.

2- Smallest sizes

There is a minimum size possible for the logo in order to be used but remain legible. These sizes differ whether you are using the logo for print or for screen.  Always follow the sizes below in case of a minimum logo size. Most importantly is to never go under these sizes.

3- Coloured background

All three forms of the logo can be placed on colored backgrounds derived from LAMSA’s main color palette, as well as white, neutral and earth tone colors.

 

 

 

 

4- Logos don’ts

Do not rotate the logo, it does not look good. Do not embellish the logo, add shadows or stretch the logo. Always keep the original proportion of the logo when making it bigger or smaller.